I really like Fake Steve Jobs. Who cares that it’s really Daniel Lyons from Forbes .. It’s still a great read.
In his latest smackdown of Wired’s Leander Kahney (who’s latest article is flawed enough to make me end my wired subscription):
“I’m glad you want VOIP on your iPhone and DivX (whatever that is) movies on [...]

[FoundRead via Josh Ledgard] People become ‘fans’; when they publicly declare support for your product, they are saying your values match up with their own. You’ve connected with them emotionally. You’ve won.
Quick read on software and the importance of connecting with users on an emotional level. Also see 2005’s Pleasure and the Experience.