[Alley Insider] Google’s efforts to get into the newspaper ad business have yet to yield much. One tool it hopes will eventually change that: Small, square barcodes, like the one at the right, at the bottom of print ads. When a person scans the barcode with a compatible camera phone, it takes their phone’s browser to a mobile Web address encrypted in the graphic.
“Those who cannot remember the past are condemned to repeat it.” – the CueCat*
* actually it was George Santayana, but somehow feels appropriate.