[Guy Kawasaki] You’ve got to read “Is the Tipping Point Toast?” by Clive Thompson in FastCompany. The gist of Thompson’s piece, based on the work of Duncan Watts of Yahoo Research, is that the theory that a select few “key influencers” matter more than “the rest of us” when it comes to viral and word-of-mouth marketing campaigns is flawed.

Just wanted to post a link to both Guy’s post and the Fast Company article he references. For a long time now, I’ve thought the so-called ‘A List’ was just noise - now Duncan Watts has proposed that “A rare bunch of cool people just don’t have that power (of influence). And when you test the way marketers say the world works, it falls apart. There’s no there there.”

Anyways, I thought it was an interesting read to pass along.