[Guy Kawasaki] In the early 1990s, Bruce Webster wrote and published The Art of ‘Ware (M&T Books, 1995), a reinterpretation of Sun Tzu’s The Art of War. Basically, Webster applied Sun Tzu’s work to creating and marketing IT products. Webster recently updated his original version.

Wow - flashback. I remember reading Bruce’s ‘The Art of Ware‘ back when it was first released, eagerly telling every coworker that they just ‘had to read this book‘. I’m excited to see that there’s an updated version in the works and even better that it’s free to read online.

Update: Bruce has now posted a PDF version now for download. I recommend printing it out, and dropping it on your co-workers desks.