[Scoble] Technorati is so superior to all the other blog search engines now that it isn’t even funny. Why can 45 people at Technorati beat Google yet Microsoft, with its billions of dollars, can’t get any traction? The answer? Technorati is a small idea. It takes one tiny little niche away from Google. It doesn’t try to compete with the main Google engine. On Monday I sat next to a developer on Microsoft’s Popfly team. He didn’t like that I called Popfly a “small” idea. I told him that was a term of endearment, not of derision. The most interesting things on the Internet are done by small teams. Not “boil the ocean and try to kill Google” teams.

Throughout my career as a software developer, I’ve always found that my most enjoyable positions were on small teams that had three qualities: a single vision, good ole’ hard work and a whole lot of passion.

It didn’t matter if that team was part of a larger collective (i.e. Microsoft) or a small startup, as long the team was small enough to ‘have a dream’ that becomes an emotional investment in the software, it made for not only great code, but a great experience.