Starbucks Shareholder’s Annual ‘Gift’
on 03.01.07, 08:18pm in life • comments (1)
[Seattle Times] The last five years, Starbucks sent a gift card for $3.50, enough money to buy a latte. Previously, it was a coupon for a free drink of their choice. This year, shareholders are tearing open the envelope to find a coupon for two drinks a little farther down the beverage chain — drip coffees.
I have to admit, as both a shareholder and frequent coffee drinker, I was a bit disappointed when I opened this years annual report and found the drip coffee coupon. There was something special about the ’shareholders’ Starbucks card (like you’re a member of an exclusive club).
Sigh.
At least I still have the last few years cards that I can still reload for old times’ sake.
LonerVamp (March 1, 2007 @ 9:07 pm)
That’s surprising considering recent comments from Starbucks about getting back to the *experience* that has been getting lost. I think it would be a great experience to get that special gift card with a little bit preloaded (like that will really cost them much in the long run) that kinda says, “Hey, I’m a special card, empty your current one and use this to improve your experience in our exclusive club!” D’oh!
(And no, I’m not a shareholder.)