[Chuqui 3.0] The reality is, Apple employees can blog, and do. I know a few dozen. Most of them simply don’t telegraph their affiliation. Not because they can’t, not because they’re afraid to, but because they’ve seen what happens to people who DO (like me). They don’t WANT to be Apple bloggers. In my discussions with various ones over the years, if Apple DID in fact "legalize" blogging, I’d say 90% of them would continue to fly under the radar and do things the way they are today. Very few of them WANT to come out of this particular closet.

Why should they? putting an apple on their breast simply makes them a target to every anti-mac pc-bigot or customer with a problem looking for someone to solve it for them. These folks don’t WANT that sort of fun.

Here’s the fun part: while Scoble talks about blogging as if there is no way to communicate without it being on a blog, he completely misses the bigger picture.

IT AIN’T ABOUT BLOGGING. It’s about communication. it’s about sharing information. It’s about solving problems.

Chuq has some really good points that resonate with me on why I have a blog and why I really don’t want to be known as a "Microsoft blogger".

I use this space to write about things that I find interesting, problems that I face (and possible solutions), technology challenges and whatever is on my mind that day. Sure, sometimes its random or very targeted, and other times it serves as a "backup brain" for me (shout out to Dori), but it’s always about sharing information.


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