[Church of the Customer Blog] Modo & Modo, the Italian company that owns Moleskine notebooks was sold on Friday to a French company for 60 million Euros. (The story in the French newspaper Le Figaro is here; a machine-translated version of the story is here.) I mention this because the sale closes an interesting chapter in the history of Moleskine; a chapter about redemption, of how a brand that was once considered dead was given new life by a 13-person company that focused on the notebook’s magical past and the evangelism of its current fans.

I’m a huge fan of Moleskine notebooks (as seen here and here). While a Moleskine is just a paper notebook, they truly are in a class among themselves. Hopefully with new ownership they will continue to exude sexiness and exemplify personal expression.