[Gaping Void] Human beings need to tell stories. Historically, it’s the quickest way we have for transmitting useful information to other members of our species. Stories are not just nice things to have, they are essential survival tools. And yes, the stories we tell ourselves are just as important than the stories we tell other people. Ergo, marketing is not about selling. Marketing is figuring out where your product stands in relation to personal narrative.

I’ve always believed that personal expression is the key to killer software and products. Hugh touches on this in his latest post.