[Creating Passionate Users] How NOT to create passionate users #24: tell them they YOU’RE the one with the passion, while THEY have… potential.

Kathy has some really good observations regarding one of our marketing campaigns and I have to say that I agree almost 100% with her. Scoble comments on it. Personally, I find the whole "office dinosaurs" campaign far worse.

Our best ad campaign? Stationary Is Bad - for OneNote.