[Scott Berkin] In the software industry, the common example of thinking at the wrong level is a team of rock star programmers who can make anything, but don’t really know what to make: so they tend to build whatever things come to mind, never stopping to find someone who might not be adept at writing code, but can see where the value of their programming skills would be best applied.

Scott has another excellent essay (which I’m sure lots of us can relate to at one time or another) entitled "Why Smart People Defend Bad Ideas". I’m anxiously awaiting his upcoming book "The Art Of Project Management".