[Creating Passionate Users] There’s a pretty simple formula for keeping users engaged; we call it the spiral experience model.

  1. Get their attention
  2. Give them challenging, engaging experiences.
  3. Leave them with the "I Rule!" feeling.
  4. Payoff

Kathy hits the nail on the head regarding the ‘pleasure and the experience‘.



1 Comment

    Randy (January 23, 2005 @ 8:36 pm)

    Hm. Sounds like what a woman’s goals should be when dating. Ironic that it also applies to UI design.


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