[Wired 1.06 (yes, that's not a typo)] To draw attention to the comfort factor of Logitech’s mouse, Woolward created an ad in which a diapered baby boy is shown lying on his back on the left side of the page. The caption reads “Feels Good.” On the right is the same baby caught fully in the act of micturition. The caption reads “Feels Better!”

Perhaps with fatherhood only a few months away, i’m reminded of this classic ad from 1992. A PC Magazine article also talks about the famous “feels good, feels better!” ad.